Working with music could permit you to live wonderful experiences. These situations allow you to imagine new scenarios, sometimes these are magic.
Working and taking photos on the set of the song “Non cambierà”, by Nularse, we saw a piece of that magic I talked about. Water was a key element in that magic.
Working in a company like BasicNet, I understood the attention to detail when all its characteristics must be enhanced to show a product. Even the smallest ones.
In the video of this Briko helmet we had to fight against particular and unsafe inclinations, reflexes at the limit of mental endurance, and all that is behind a prototype. But it’s cool!
In 2020, digital contents were protagonists of communication in fashion.
Kappa® e K-Way® had digitalized their lookbooks used videos.
Design and fitting was exalted creating the illusion to see them live.
Anxiety is the cornerstone of this project.
Inside the Maria Adelaide Hospital in Turin, now in disuse, an exhibition has been set up that accompanies our visitor on a journey to discover his subconscious in the moment of a personal anxiety crisis.
Fear, heaviness, and oppression. These are just some of the sensations that are transmitted within this particular exhibition.
The project is carried out in collaboration with Camilla Magnano, a graduate student in fashion design and creator of the exhibition. The project was born from a collaboration with the brand: The Others, the main independent Italian fair, dedicated to the most recent international artistic trends and with a specific focus on the latest generations.
Balla has been my favorite model since the beginning. Whenever we can we do something together.
One day we were on set, we were shooting inside an abandoned hospital. It was a video about anxiety. As always, Balla and I took some pictures. He loves being photographed.
In one day we shot two videos. This was one of the two.
We entered in the university. It was a normal day, like all the others.
By closing all the shutters we recreated this ritual.
A dance in contact with your skin. A relationship of love and hate that can take your breath away.
The first sets are not forgotten. Surely one of the most important with whom I started was to make the video clip of “È l’Ora”, of that wonderful boy who is Emanuele Conte.
On that set I was the second, the camera assistant, the runner. I have also often been the photographer, taking some shots to tell some interesting points of view of the video.
